In a recent reflection on his collegiate journey, Kansas City Chiefs quarterback Patrick Mahomes acknowledged that his time at Texas Tech University might have unfolded differently had Name, Image, and Likeness (NIL) deals been permissible during his tenure.
Mahomes, who played for the Red Raiders from 2014 to 2016, entered the NFL Draft after his junior year, foregoing his senior season. He suggested that the financial incentives provided by NIL agreements could have influenced him to remain in college for an additional year.
The NCAA’s adoption of NIL policies in 2021 marked a significant shift, allowing college athletes to monetize their personal brands through endorsements, sponsorships, and other ventures. This change has enabled numerous athletes to benefit financially while still participating in collegiate sports. Notable examples include Colorado Buffaloes quarterback Shedeur Sanders and LSU gymnast Olivia Dunne, both of whom have secured substantial deals under the new regulations.
Reflecting on his own experience, Mahomes noted that the absence of NIL opportunities during his college years made the decision to enter the NFL Draft more financially compelling. The prospect of immediate professional earnings often outweighed the benefits of completing a senior season for many athletes in similar positions. With the advent of NIL, current student-athletes can now consider the option of staying in school longer, balancing both educational and athletic aspirations without the same financial pressures.
Demonstrating his commitment to supporting current student-athletes, Mahomes has actively engaged in initiatives that leverage NIL opportunities. In collaboration with Adidas, he launched the “Team Mahomes” NIL program, which provides support and mentorship to athletes from his alma mater, Texas Tech. The inaugural class of this program includes six student-athletes from various sports disciplines:
Micah Hudson (Football) NiJaree Canady (Softball) Jasmine Shavers (Women’s Basketball) Matthew Comegys (Men’s Golf) Sam Courtwright (Women’s Soccer) TJ Pompey (Baseball)
These athletes will participate in brand marketing campaigns, including promotions for Mahomes’ signature shoe and apparel line with Adidas.
This initiative aligns with a broader 10-year partnership between Adidas and Texas Tech University, announced in July 2024, which designates Adidas as the official footwear, uniform, apparel, and accessory partner for the Red Raiders. Mahomes’ involvement in this partnership underscores his dedication to giving back to his alma mater and supporting the next generation of athletes.
Beyond NIL programs, Mahomes and his wife, Brittany, have made significant contributions to Texas Tech’s athletic facilities. In August 2024, they donated $5 million toward the university’s South End Zone Project, a substantial renovation initiative for Jones AT&T Stadium. In recognition of this generosity, several areas within the new football center will bear Mahomes’ name, further cementing his legacy at the institution.
Mahomes’ reflections on the potential impact of NIL during his college years highlight the transformative effect these policies have on student-athletes’ decisions today. His proactive efforts to support current athletes through mentorship, financial backing, and advocacy for NIL opportunities demonstrate a commitment to fostering an environment where student-athletes can thrive both academically and athletically.
