The Red Raiders have significantly strengthened their football team via the transfer portal, thanks to a robust Name, Image, and Likeness (NIL) program and a strategic general manager.
Texas Tech University’s football program has undergone a significant transformation, emerging as a formidable force in college football. This resurgence is largely attributed to a strategic embrace of the Name, Image, and Likeness (NIL) policy and an aggressive approach to the transfer portal, orchestrated by key figures within the program.
Strategic Use of the Transfer Portal
In December 2024, Texas Tech embarked on an ambitious plan to revamp its roster through the transfer portal. Initially aiming to acquire around 10 players with a budget of $5 million, the quality and interest of available talent exceeded expectations. This prompted head coach Joey McGuire, booster Cody Campbell, and general manager James Blanchard to expand their recruitment efforts. By the end of the portal window, the Red Raiders had successfully added 17 new players, including seven of the top 75 players in ESPN’s transfer rankings, positioning them with one of the top transfer classes in the nation.
The Role of NIL in Recruitment
The Matador Club, Texas Tech’s NIL collective founded in 2022, has been instrumental in attracting top-tier talent. Under the leadership of Cody Campbell, the collective strategically offered front-loaded deals to recruits, capitalizing on the NCAA’s evolving financial landscape. This proactive approach not only enticed high-caliber players but also ensured that financial commitments were met promptly, enhancing the program’s reputation for reliability and integrity in NIL dealings.
Financial Backing and Commitment
The financial muscle behind Texas Tech’s aggressive recruitment strategy is bolstered by significant contributions from alumni and boosters. Notably, Cody Campbell and John Sellers, co-founders of Double Eagle Energy Holdings, have been pivotal. In February 2025, they agreed to sell their company for $4.08 billion, a portion of which is anticipated to support Texas Tech’s athletic endeavors. This influx of resources has empowered the program to offer competitive NIL deals, further solidifying its standing in the college football landscape.
Patrick Mahomes’ Enduring Influence
Super Bowl-winning quarterback and Texas Tech alumnus Patrick Mahomes has also played a crucial role in the program’s resurgence. In August 2024, Mahomes and his wife, Brittany, donated $5 million to Texas Tech’s $242 million stadium renovation project, leading to select areas within the stadium being named in his honor. Additionally, Mahomes launched the “Team Mahomes” NIL program in collaboration with Adidas, providing mentorship and support to six Texas Tech student-athletes. This initiative underscores Mahomes’ commitment to fostering the next generation of talent and enhancing the university’s athletic prestige.
A Unified Vision for Success
The synergy between Texas Tech’s administration, coaching staff, and financial backers has cultivated an environment conducive to success. The alignment of goals and resources ensures that the program remains competitive, with a focus on strategic recruitment and player development. As the Red Raiders continue to leverage the benefits of NIL and the transfer portal, they are poised to make a significant impact in the Big 12 and beyond.
In summary, Texas Tech’s revitalized football program exemplifies how strategic planning, financial investment, and alumni engagement can transform a team’s fortunes. By embracing modern recruitment tools and fostering a supportive environment for athletes, the Red Raiders have positioned themselves as a rising power in college football.
