🏈 What to Expect from PRIME TIME
1. A Deep Dive Into Sanders’ Two-Sport Legacy
The series will chronicle his unique path as a two-sport professional athlete NFL defensive back and MLB outfielder including iconic moments like hitting a home run for the Yankees and scoring a touchdown for the Falcons in the same week
2. Personal and Emotional Honesty
For the first time on screen, Sanders will open up about pivotal and sensitive personal experiences: his relationship with his biological father, surviving a suicide attempt, and serious health challenges that led to the amputation of two toes .
3. On-field Coaching & Cultural Impact
Expect an insider’s look at his transformative role at the University of Colorado Boulder, where he reshaped a 1–11 program into a team that achieved a 9–4 season in 2024, produced a Heisman winner, and sparked a significant uptick in recruiting and NIL activity
4. Star-Studded Interviews & Production Quality
Directed by Courtland Bragg and Terrell Riley and executive produced by teams from NFL Films, SMAC, and Skydance Sports, the series will include interviews with luminaries such as Jerry Rice, Emmitt Smith, Ice Cube, and Kirk Franklin alongside Deion himself
Why This Matters
⚡ Netflix & NFL’s Evolving Partnership
PRIME TIME follows Netflix’s recent NFL-focused productions like Quarterback and America’s Team, marking its growing foothold in sports entertainment
Recruiting & Brand Leverage for CU
Internally, the series acts as a powerful recruiting tool for Colorado, offering unmatched exposure for recruits, amplifying NIL potential for current players, and boosting the university’s national profile
Cultural Resonance
Sanders is among the most polarizing and magnetic figures in sports. Netflix promises an unfiltered portrayal of his triumphs and tribulation courting both acclaim and controversy in the public arena
Key Production & Release Details
| Feature | Information |
|---|---|
| Format | 3 episodes, ~60 minutes each |
| Producers | SMAC Entertainment, Skydance Sports, NFL Films |
| Directors | Courtland Bragg, Terrell Riley |
| Showrunner | Bennett Viseltear |
| Release Window | Scheduled for 2026 (no exact date yet) |
In Summary
Netflix’s PRIME TIME isn’t just another sports documentary it’s a personal, emotional, and high-stakes journey through one of the most charismatic and complicated figures in sports history. With prime access to Deion’s personal trials and professional re-emergence, it’s set to be a defining cultural moment in sports media. And for CU, the exposure could translate into real momentum on the field, financially, and in national influence.
🎯 2026 is shaping up to be Prime Time literally and figuratively.
